YGPONECAMP Promotion and entertainment

Di worlBoss latest track is an alternative infused collaboration lead by Jodi Couture, titled “Sky Map.” With the artiste being so prolific with his releases, can anybody question  Vybz Kartel ‘s work ethics? It’s even more shocking when you think that the artiste is behind bars. “Sky Map” is the second collaboration between Jodi and Kartel, with the first effort “Backs**t,” copying the melody of Lady Saw’s 2000 track of the same name. “Sky Map” takes a different approach, with a less gritty demeanor and a signature guitar rift providing the opening for the track. If you close your eyes and listen, it will feel like the starting of an 80’s rock ballad. However, that is quickly countered by that new dancehall trap sound and Jodi’s seductive voice. She slowly and sexily delivers the intro, “Baby I just want you to make me…be a naughty girl / I want you to make me scream / I want to say your name [laughs and lets out a soft moan] I want to say your name.” Kartel comes through wit...

  According to the team that assembled the publication's Top 100 list, Forever presented a dynamic shift in the deejay's music. “Forever sees an artistically mature Popcaan continuing to form a legacy of his own as one of dancehall's most formidable forces. Through his records, he grapples with the woes and paranoia that accompany fame, and allows his braggadocio to shine through when he speaks about his new material gains, while serving up some lighter tracks that outline how he enjoys himself with family, friends, and women,” the article said. Popcaan, (given name Andrae Sutherland) released the album in 2018. Produced by Mixpak Records, it entered the Billboard 200 chart at 171 and peaked on the Billboard Reggae Album Chart at number two. It featured the hit tracks Firm and Strong, Silence, Wine for Me, Dun Rich (featuring Davido) and Superstar. Vice magazine was launched in 1994 as the Voice of Montreal with government funding as an alternative punk magazin...

The Wise Choice Records-produced track follows “Scorched Earth,” which was released yesterday. It appears that he saved the best for last. Can Vybz Kartel ever make a song that doesn’t make you break the replay button? His brilliance is second to none as he obliterates the beat, dropping sick lyrics. Just hand him the crown and be done. The track is pure evidence that Di Teacha should not be tested. He masterfully delivers on every single track he releases and continues to do so effortlessly. How many artistes can command the dancehall with such power, all while behind bars?  The track is a mashup of a gyal tune, and a badman song and Kartel flows and ebbs between the two, straddling both concepts with a lyrical flow that no other artiste can serve. “How dem want fi test when mi a di star and dem a guardian / Addi a di teacha tell Taylor Hall, Utech nuff a dem boy ya nuh have no brain at all / Tunda Baby run fi cover Gaza rain a fall / Addi a di King you witn...

The dispute began after Skatta Burrell, reposted fellow music producer Notnice’s initial post of a Gleaner article on Instagram titled “UK Radio replacing Reggae with Afrobeats.” Skatta had said Dancehall ‘has been on life support locally’ for a long time, not because it had lost its greatness, but ‘because the real players who understand the sound stepped back and refused to unite and collaborate in order to keep the movement going.’ “I don’t blame the Yutes cause they doing what they doing and it’s working for em. I lay the blame at all who know better and refuse to step up and be a voice. When I try dem seh mi chat too much… No unity or love for each other so how we expect to gain support when we so separated?” “I constantly celebrate my co-workers yet most of em prefer to ignore the respect and pretend it’s not there. Big up the young Generation because them inna dem owna lane. We can only make this work if we cut the ego shit and do it for the Culture,” Skatta had s...

The new single sees the Nigerian heavyweight connecting with Jamaican star  Popcaan  as they both go in over afro fusion meets dancehall beat work. It was produced by DMW's in-house beat maker  Speroach Beats. The track notably features Davido doing a cheeky flip of his own freestyle he did on Shade 45 earlier this year, which was made fun of across social media. "What you all laughed at !! You will dance to !! " Davido posted  on Twitter. The track comes accompanied by a new London-shot music video directed by  Meji Alabi , featuring the two stars. The music video appears to be a nod to the popular Netflix series "Top Boy," as it takes place in a similar East London housing estate setting, where an undercover informant is watching their every move. The video opens with a tense diner scene where Popcaan and Davido go to exchange some words (much like a popular scene in Top Boy season 3 between main characters Jamie and Dushane). But while the ...

Sometimes working with family produces the best results as the synergy between both parties is usually undeniable. Vybz Kartel and cousin/right-hand Sikka Rymes, teamed up to provide us with a new track and video called “Like I’m Superman,” and it is nothing short of phenomenal. The theme of the song surrounds an already known sore point of an unfaithful female lover. However, the visuals, smooth and effortless flow of both artiste and the groovy beat put this new release on a different level. The visuals are brought to us by Dameon Gayle (Warriors Films Ja). They effectively match the pace of the track by employing slow motion in quite a few of the scenes. This forces the viewers’ minds to see Sikka in a more reflective state as he contemplates what his lover has done to him and how he will move past the unfaithful act. The video is shot predominantly at night and captures a scene from a social gathering, the streets of Jamaica at night, and maybe one of the best shots...